Who is your ideal client?
An Ideal Client is someone who finds the perfect solution to their problems or needs in the services or products that your company provides.
The Ideal Client will be loyal to your company/product/brand, frequently uses or buys your products or services, and is likely to recommend you to their friends and colleagues.
Evaluating the demographic of your target audience gives you an idea of how to present your content, what marketing tone resonates with specific age groups, and what products or services appeal to your ideal client.
There are two ways to know who your ideal client is. You can check the demographic and the psychographics of your target audience.
Age, Gender, Location, Occupation, Income Range, Marital and Family Status
The psychographics covers:
Personality, Characteristics, Habits, Likes, Dislikes, Lifestyle
Describe your ideal client or drop any questions below!